Paris Hilton’s Kitchenware Brand Pulls Ads from X



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Paris Hilton‘s eponymous kitchenware brand has joined a growing list of companies and brands to pull ads from X (formerly Twitter), amid concerns over antisemitic content on the platform.

Hilton’s “Be an Icon” campaign, featuring videos and photos of the heiress-turned-entrepreneur posing with the pink-hued kitchen items, were pushed out on X up until last week. On Sunday, Musk criticized Hilton for her decision. “The ad campaign wasn’t super convincing tbh,” Musk wrote on X. “I don’t think Paris cooks a lot.”

In addition to pulling ads, Hilton also pulled out of a partnership between her media company 11:11 Media and X, which CEO Linda Yaccarino announced in October. The decision to stop the partnership came immediately after Musk had responded to an antisemitic post on the platform, writing “You have the actual truth.”

Musk, speaking last week at the New York Times’ DealBook Summit, accused advertisers who pulled ads from X of “blackmail.” “If somebody’s going to try to blackmail me with advertising? Blackmail me with money? Go fuck yourself. Go. Fuck. Yourself. Is that clear?” Musk said on stage. He called out Disney CEO Bob Iger, who earlier at the conference had said the tech mogul’s comment made a partnership with X “not necessarily a positive one for us.” In response, Musk said, “Hey Bob, if you’re in the audience, that’s how I feel — don’t advertise.”

While you won’t be able to find Hilton’s kitchenware ads on X, you can still shop through the dazzling collection on a variety of retailers such as Amazon and Walmart. Shop through some of the best pieces below:

10-Piece Stainless Steel Knife Block Set

10-Piece Nonstick Pot and Pans Set (15% Off)


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